Honda Philippines, Inc. (HPI), top motorcycle manufacturer in the country, ramps up its expansion nationwide with the opening of its third flagship store in Visayas located in Tagbilaran City, Bohol, according to a press release from the company.
Launched in partnership with Bohol-based company Du Ek Sam, Inc., the 520-square meter shop is located along JA Clarin St., barangay Dao this city.
The new flagship store offers a wide range of HPI products and services, includingbregular bikes, big bikes, power products, spare parts, and more.
The event on Mar. 17, 2022, also highlighted the unveiling of The All-New CBR650R (2022 Year Model), another super sports bike with a race-inspired performance and a favorite companion from the race track to everyday commuting.
Additionally, the said big bike boasts of everyday versatility with inviting on-road touring features, which makes it a perfect complement to Boholanos’ busy work week but still poised enough for weekend fun.
“The opening of the new Tagbilaran Flagship Store serves as a testament to HPI’s commitment to sharing the ‘joy of mobility’ with Honda to more Filipinos around the country,” Susumu Mitsuishi HPI President said.
“We are excited to take on this venture alongside Du Ek Sam, Inc., a valued and trusted partner of Honda through the decades,” he added.
The partnership between Honda and Du Ek Sam, Inc. Spans and extends to more than 30 years. Du Ek Sam, Inc. is one of the top dealers in Visayas and Mindanao, operating close to 70 3S (sales, spare parts and service) shops around the country.
The most-awaited opening of the flagship store was also graced by Gov. Arthur Yap, Vice Gov. Rene Relampagos, Tagbilaran City Mayor John Geesnell Yap II, together with his first lady Jane Yap, and other government officials who all mentioned that this expansion means “more jobs and economic opportunities” for Bohol.
Du Ek Sam, Inc. also takes pride in being a compliant dealer of HPI by providing unparalleled customer service. As one of the leading Honda dealers nationwide, Du Ek Sam is known for its quality service shops with experienced mechanics, who undergo regular product knowledge seminars to keep them updated with the latest trends and technologies.
HPI and Du Ek Sam, Inc. celebrate the new flagship store with special promos. On opening day, customers got a free helmet, one-year Land Transportation Office Registration, third party liability Insurance, and gasoline for free. The store will give free Honda jackets to the first 50 customers of regular bikes, and free Honda racing jackets for the first five customers of big bikes.
The new flagship store is open from 8:30 am to 5:30 pm. For more information about the Bohil Flagship Store, plase contact its branch manager Perla Campos at 0998-952-8136 or email des_jaclarin@yahoo.com and follow Honda Du Ek Sam Tagbilaran on Facebook, the press release says.
Customers can stay updated on Honda’s newest products and promos by visiting www.hondaph.com. Follow Honda Philippines, Inc. on Facebook and Instagram (@hondaph_mc), the press release adds.
EXCLUSIVE INTERVIEW
In an exclusive interview with The Bohol Tribune’s Ardy Araneta-Batoy and Gloria Leodivica Araneta at the sidelines of the event, HPI’s national sales manager Raymond Cristobal said the company sees a potential increase in motorcycle demand not just in Bohol, but also in key areas in the country.
“We would like to provide our Honda products to every Filipino family and customers. So we find Bohol as one of those areas with a very big potential to cater to the motorcycle public,” he said.
Cristobal bared that HPI has maintained its market leadership in the motorcycle industry by providing quality customer service, supplying quality spare parts, and producing reliable motorcycles.
Cristobal paid tribute to the role of Du Ek Sam in the growth HPI’s business in the country.
“Napakalaki po ng role ng Du Ek Sam. Ang Du Ek Sam po ang nag re-retail ng produkto ng Honda. Sya po ang nag po-provide sa customers ng Honda ng maganda at flexible financial terms at a very reasonable price,” Cristolabal told The Bohol Tribune.
Moreover, Cristobal revealed the reason HPI chose to partner with Du Ek Sam Inc. He said:
“Du Ek Sam, Inc being a pure Boholano company needs to open a complete Honda Shop equally competitive to Honda Shops in Metropolis areas. We continue to be biased to our hometown. Despite the market may still be lower yet we have to present the complete Honda brand to Boholanos,”
He also gave insights on the partnership of HPI and Du Ek Sam.
“Du Ek Sam, Inc and Honda have been partners for more than 30 years. Du Ek Sam, Inc. is the number 1 Honda dealer for Visayas and Mindanao and number 2 nationwide. With the current motorcycle model lineup of Honda, it continues to claim being the top motorcycle brand for the Philippine market. Our strong partnership continues as we further expand dealerships across the Philippine Islands. Currently we now have 68 operational 3S shops,” Cristobal quipped.
Cristobal also hinted why investing in a motorcycle makes a lot of sense considering the skyrocketing prices of gasoline and other petroleum products.
“Well, if you’ve been on the fence about whether to buy a motorcycle or not, all you have to do is to check the gas prices. Honda motorcycles have repeatedly been recognised as the best and most fuel-efficient in the market, and help you to go to more places for less [cost], especially during these trying times. Even a big bike like the Honda CBR650R is recognized as a fuel efficient ride at 20.9 km/L. That is just one of the ways we are sharing the joy of mobility,” he explained.