The newest Dunkin’ store here is now open at the upper ground level of Alta Citta Mall, near the Lessage Street entrance of the mall just beside Hukad restaurant.
During the blessing conducted a day before the opening on September 17, Dunkin’ operations manager Eric D. Junsay, together with Alta Citta mall manager, Alexis Roque, cut the ceremonial ribbon, in the presence of Dunkin’ staff and other guests.
In the opening day, September 18, the first 50 customers received free Dunkin’ car shape bags, while those who purchased a bucket of 40 pieces assorted Munchkins saved P100 by paying only P249.
Dunkin’ is an American coffee and doughnut company founded by William Rosenberg in Quincy, Massachusetts, in 1950. With approximately 12,900 locations in 42 countries, Dunkin’ is one of the largest coffee and donut shop chains in the world. Its products include donuts, bagels, coffee, and munchkins.
In January last year, the company officially announced that it would shorten its name from “Dunkin’ Donut” to “Dunkin’” only, acknowledging that it was already a common shorthand name for the chain among customers and in its marketing, and that the rebranding would reflect the chain’s continuing shift towards being a beverage-led brand at a time when consumers have shown a preference for healthier trends and options as they consume fewer donuts.
While stores in the U.S. started using the new name in 2019, the rebranding will eventually be rolled out to all of its international stores, including here in the Philippines.