If there is an establish­ment that has become a household name in Bohol when it comes to bakery products, that is always Jo­jie’s Bakeshop.
The bakeshop founded by the couple Engr. Arnold and Ma. Carmen “Jojie” La­bunog, has been providing quality products like bread and pastries to the delight of the Boholano public.

Joije’s Bakeshop is a Bohol-based bakery chain es­tablished in 1992. It began as a humble home-based business and has grown to become one of the market leaders in Bohol’s baked goods industries.
Today, Jojie’s Bakeshop has 30 branches located all over Bohol and has di­versified to include Jojie’s Pa-lnitang Bol-Anon, Jo­jie’s Pa-lnitan Central and Estrella Bakery.

IN THE BEGINNING
In 1992, Jojie Labunog and her husband Engr. Ar­nold Labunog decided to start a small bakery busi­ness in their home as a way to supplement their family income. With just one oven and the help of a close family friend who was an experienced bak­er, they started baking the traditional Filipino bread, pan de sal, in their home in La Paz, Cortes, Bohol, a small barangay about 6 kilometers outside Tagbala­ran City.

The couple started with a simple routine. Arnold would assist the baker after
he arrived home from his full time job as a produc­tion engineer at an indus­trial manufacturing plant. Jojie, meanwhile, would have neighbors taste-test the bread. Subsequently, she modified the recipe until the perfect taste and texture were achieved.


At the start, Jojie and Arnold stuck to a budget of 3 kilograms of flour daily and produced only pan de sal, just enough to meet the demands of their local community. They eventually increased pro­duction so they can start selling to the rest of the town of Cortes.
When competitors be­gan to sprout, they intro­duced three more products which would become their signature delicacies in the coming years: cay-cay, otap and dice hopia. They distributed these products along with the bread to school canteens and bus terminals in Tagbilaran City.

Today the V.P. Inting branch houses the main bakery, offices, production area, a display area for cakes and breads, stock room, a cake decorating room and the employee quarters.

The second Jojie’s Bakeshop branch opened at Dao Terminal, Tagbilar­an City, Bohol, in 1995.
Unlike the V.P. Int­ing bakery which catered mostly to families and housewives, the Dao out­let served a new market: commuters coming in and out of the city.


Jojie’s Bakeshop estab­lished bakery branches in Bohol with 30 outlets all over the province as of June 2022. From just one baker working out of their home in La Paz, Cortes, in 1995, the team has grown to include almost 300 em­ployees working as office staff, production crew and service staff in the provinc­es of Bohol and Cebu.
Jojie’s Bakeshop has become synonymous with great quality products at reasonable prices.